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A star-studded finale featuring brand legends David Aaker and Marcus Collins reveals the importance of brand-led leadership, cultural relevance, and moving beyond short-termism to build enduring, purposeful brands.
Gap Inc.'s Damon Berger shares insights on mastering marketing mix modeling by balancing brand and performance marketing, focusing on cultural relevance, consumer-centricity, and staying true to brand DNA while leveraging data-driven tools to optimize spending and drive meaningful connections.
True Religion's CMO Kristen D'Arcy shares how strategic partnerships with artists like Megan Thee Stallion and unexpected brands like Ford have driven cultural relevance and double-digit growth by deeply understanding their customer and tapping into subcultures.
Andrea Brimmer, Ally's CMO, shares insights on balancing brand and performance marketing by reframing the approach as "demand generation and demand capture," emphasizing the importance of creating emotion in an unemotional category and treating brand as a shared organizational asset.
In this episode of The Brand Builder's Playbook, Sandeep Seth from Tapestry discusses how brands can turn brand perception into pricing power by understanding consumer needs, creating emotional connections, and focusing on life moments rather than just selling products.
Sofia Colucci from Molson Coors shares insights on building brand love by understanding consumers, staying true to brand authenticity, and creating emotional work that makes people feel connected to brands across different generations and consumer segments.